Influencer Management
Leveraging Influencers to Boost Brand Impact
Fueling Brand Growth with Influencer Partnerships
I managed 100+ influencers across Outdoor Nation Unlimited's three brands—GILLZ, Reel Life, and Fintech—driving successful campaigns that boosted brand awareness and engagement. Using the AspireIO platform, I streamlined deliverables and communication, ensuring smooth execution and measurable results.
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Managed a $1 million influencer campaign budget.
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Oversaw 148K+ social media followers across multiple platforms.
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Built and maintained strong relationships with influencers and key partners like Walmart, Lowe's, Belk, and TJMaxx.
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Analyzed campaign KPIs and optimized performance to improve results.
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Secured user-generated content rights and leveraged it for marketing purposes.
Key Skills & Expertise
Leveraging 6 years of experience to drive brand success, here’s a breakdown of what I can do:
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Campaign Strategy & Creative Ideation
Skilled in developing and executing innovative marketing campaigns and product launches, ensuring alignment with overarching brand goals.
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Relationship Management
Expertise in building and maintaining strong relationships with influencers, agencies, and community partners to enhance brand visibility and engagement.
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Consumer Insights & Brand Messaging
Experienced in utilizing consumer insights to craft compelling brand messaging and effective marketing strategies that resonate with target audiences.
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Event Planning & Coordination
Proficient in organizing and managing events, from initial planning to execution, ensuring positive experiences for attendees and stakeholders.
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Project Management & Collaboration
Strong project management skills, collaborating across teams and managing multiple initiatives using tools like Asana and AspireIO to drive efficient workflow and deliverables.
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Reporting & Analytics
Adept at tracking, analyzing, and reporting on marketing performance maintaining key metrics, and providing insights for continuous improvement.